History of New Level Group

Author's articles
17.06.2025
The History of New Level Group

New Level is more than just a construction company in Turkey. It is a strong brand that was founded 5 years ago as an independent division within Ataberk Group — a diversified holding with over 20 years of experience in real estate, tourism, and the food industry. In Turkey, the name Ataberk is synonymous with an impeccable reputation, stability, and attention to quality at all levels.

The creation of New Level was a natural step in our development: even before establishing the construction company, we successfully completed many projects, including the Troy residential complex in Tosmur, ArtLife in Avsallar, Art City in downtown Alanya, and others. Therefore, we didn’t start from scratch — we combined vast experience, expertise, and resources under a single brand to set new standards in development.

Why People Trust Us

Financial Independence

Unlike most developers in the region, we at New Level consistently follow a model of financial independence: the first complexes (including New Level City and New Level Panorama) were not sold during the construction phase. Sales began only after the completion of all work and commissioning. This means we are not dependent on external financing, and we do not transfer risks to our clients — we always control the process and guarantee the best results.

We Build Only on Our Own Land

In Turkey, the "kat-karşılığı" model — joint construction on someone else's land — is common. While convenient for developers, it’s legally risky for buyers. We firmly refuse to work this way. Every one of our projects is developed solely on our own land. New Level always purchases land in full ownership, ensuring complete transparency and control over the project.

15+ Years of Real Estate Experience

We have over 15 years of experience in the real estate market as a successful real estate company. We have thoroughly studied the market and understand what truly matters to clients: from layouts and locations to infrastructure, pricing policies, and service. Many regional developers now consult with Ataberk Group because we know what works and how to make it work.

Our Areas of Expertise

Today, New Level is a multifunctional structure encompassing three key segments:

  1. Residential Complex Construction — implementing projects throughout Alanya.
  2. Hotel Management — for example, a 5-star New Level Premium Hotel will be opened within the New Level Premium complex, managed by our company. This will ensure year-round operation of the infrastructure and high service standards for residents.
  3. Yacht Development — our ambitious new project involves the construction of the largest cruise yacht on the New Level Dream coastline, based on extensive experience in the yacht industry.
Residential Complex Construction

Our Core Values

For us, development is not just business. It’s a long-term relationship where every detail matters. We are convinced that a reliable developer is defined not by the scale of projects but by the quality of decisions, the consistency of actions, and respect for every participant in the process. That’s why our values are not just words, but the foundation of everything we create:

  1. Responsibility — from the first step to handing over the keys. We take full legal and financial responsibility for every project: from land selection to the client’s property registration. We do not transfer risks. We do not promise — we deliver.
  2. Transparency in Everything — every stage is open to the client. Documents, permits, construction status, stages of commissioning — everything is clear, transparent, and under control. We value honesty and build dialogues based on facts, not marketing.
  3. Focus on Long-Term Profitability, Not Short-Term Gain — we do not aim to sell at any cost. We create projects that will remain relevant, in demand, and profitable for years to come. We want your asset to grow in value and bring lasting benefits.
  4. Understanding Client Needs — we know what is important for families, what investors need, and what a discerning buyer values. That’s why architecture, layouts, infrastructure, and services in our residential complexes are always thoughtfully designed down to the smallest detail.
  5. Respect for the Environment, Culture, and Context — all New Level commercial and residential projects fit into the landscape, comply with urban planning norms, and highlight the advantages of the location. We build properties that enhance neighborhoods, not disrupt their balance.
  6. Reliability as a Management Style — the New Level team consists of managers, engineers, and architects with a systemic approach and strategic vision. We act precisely, consistently, and always finish what we start. You can rely on us — this is confirmed by everyone who has worked with us.
  7. Innovation Without Chasing Trends — we implement only those technologies that genuinely improve quality of life: from energy-efficient systems to smart home concepts. We do not chase trends — we integrate solutions that work for the benefit of the client.

The Future Begins Here: Strategic Vision of New Level

In a world where technology, customer demands, and the principles of urban comfort are rapidly changing, it is especially important to stay on course. New Level follows a strategy of sustainable growth, where each new project contributes to the region’s development and long-term value.

Our goal is not just to build residential complexes. We create spaces that shape a new lifestyle — places where every meter is carefully considered, where high-quality, diverse infrastructure operates year-round, and where real estate is not just a comfort but an asset working for the owner.

At New Level, we confidently implement modern solutions: full remote client support, new energy-efficient systems and technologies, approaches to design, practical functionality, and modern ecological standards.

We are steadily strengthening our position in Alanya and will continue implementing properties suitable for rental income and meeting the requirements for obtaining residence permits and Turkish citizenship through investment.

In a world full of promises, New Level is a Turkish brand backed by action. Thinking for the long term is our style. We see the future not as an abstraction but as a personal responsibility. We build today what will be relevant, liquid, and valuable 5, 10, and more years from now.

If you are looking for more than just the purchase of square meters, but a strategically calculated decision, financial security, and maximum comfort — welcome to New Level!