A hotel and residential complex in one project: Gold City vs. New Level Premium

A hotel with its own hotel infrastructure and the option to purchase apartments is a popular option on the Alanya coast. Investors and families are choosing between existing resort complexes and new projects, and in this article, we'll compare residential complexes and examine both scenarios using a specific example: the Gold City Tourism Complex in Kargicak and our own New Level Premium project in Avsallar, Alanya.

• Gold City is a resort operating since 2008: 16-storey hotel + Eco New Block + villas, area ≈ 211,677 m².
• New Level Premium is a new project from 2026, near Incekum Beach (Blue Flag): 7 residential blocks + a year-round 5* hotel, plot of 52,000 m².
• Distance to the sea: Gold City – about 1,200 m; New Level Premium – 900 m to Incekum beach.
• Purchase terms: New Level Premium — 35% down payment, 0% installment plan; Gold City options vary by seller.
• Rent: New Level Premium - 10% per annum for 3 years under guaranteed rental terms.
• For residence permit/citizenship: both projects are suitable for cadastral value of USD 200,000 and USD 400,000.

What is an aparthotel and a residential complex with a hotel in Turkey?

An aparthotel is a commercial hotel format in which a 4-5-star resort hotel sells a portion of its rooms to investors as "apartments," retaining operational management. Legally and practically, the property operates as a hotel with a tourism license (Turizm İşletme Belgesi), and the buyer acquires not traditional residential accommodation but an investment product with income from daily rentals.

A residential complex with a hotel is a development format in which the main selling point is the apartments, while a five-star hotel serves as the infrastructure component. Each apartment is registered as an independent cadastral property with a separate TAPU (full ownership with a designated share). The apartments are suitable for year-round family residence and residence permits (with a cadastral value of at least USD 200,000). The owner uses the infrastructure as an apartment owner, not as a hotel room owner. The apartment can be sold, gifted, inherited, or rented out independently or through a management company. The owner decides on the mode of use. The property is subject to standard residential property taxes.

Gold City Alanya - Complex Overview

Gold City Tourism Complex is the largest resort complex and aparthotel in Alanya. The 5-star Goldcity Hotel opened in 2008 and operates seasonally. Situated in the Kargicak district on a hill at the foot of the Taurus Mountains, the complex offers panoramic views of the Mediterranean Sea, private green space, and is located away from the bustling center of Alanya.

The distance to the sea is 1,200 m. There is a private beach of 15,000 m² located approximately 4 km away and connected to the main area by a regular shuttle service.

Gold City includes:

• The main building is a 16-story hotel building with hotel rooms and apartments.
• Eco New Block is a separate 6-story residential block, approximately 300 m from the main building; a more modern line of lots.
• Villas, apart-villas and townhouses.

Key features of Gold City Tourism Complex:

New Level Premium — a review of the complex in Avsallar

New Level Premium is our own hotel and residential complex in Avsallar, Alanya, on a 52,000 m² plot, 900 meters from Incekum Beach, which has been awarded the international Blue Flag for its clean water and coastal infrastructure. It is 2 km from Avsallar city center, 22 km from Alanya city center, 60 km from Gazipasa Airport, and 105 km from Antalya Airport. The complex includes a five-star year-round hotel and seven residential units of varying heights within a single gated community.

Construction is scheduled to begin in June 2023, with completion scheduled for August 2026. The area surrounding the complex is a protected area, legally guaranteeing the absence of new construction and the preservation of panoramic views of the sea, pine forest, and Taurus Mountains. For the buyer, this means uninterrupted views and a building density that will not increase.

New Level Premium includes:

• 5-star hotel with year-round operation – 24/7 reception, restaurants, lobby bar, room service.
• 7 residential blocks of varying heights with 1+1, 2+1, 3+1 apartments and penthouses – 769 apartments in the project.
• Social and entertainment infrastructure – SPA, swimming pools, restaurants, sports areas, children's infrastructure, beach club.

New Level Premium Layouts:

Purchase conditions from the developer:

• Prices “from” - €135,200 for a basic lot 1+1.
• Down payment: 35%.
• The remainder is interest-free installment.
• Guaranteed rent of 10% per annum for 3 years with the first year deducted from the cost.

Hotel and residential infrastructure

Gold City — hotel infrastructure:

• Pools and water park. 6 outdoor pools, an indoor heated pool, and 20 water slides. Main pool, a relax pool with panoramic views, and children's areas.
• SPA and wellness. Turkish bath, sauna, massage rooms, beauty treatments, fitness center with professional exercise equipment, relaxation areas.
• Restaurants and bars. 6 restaurants (5 à la carte), 6 bars, a pastry shop, and lounge areas serving international, Turkish, and Mediterranean cuisine.
• Sports. The sports complex covers an area of 111,714 m²: 2 football fields (used by professional clubs for training), 6 tennis courts (2 hard surface, 4 artificial grass), basketball, volleyball, and running tracks.
• Conference infrastructure. 3 conference halls with a capacity of up to 1,400 people.
• Children's facilities. Kids' club, play areas, mini-discos, family rooms, children's pools.
• Entertainment. Cinema, bowling, billiards, table tennis, karaoke, animation.
• Private beach. 15,000 m², sun loungers, umbrellas, water activities, hourly shuttle service.

New Level Premium — hotel infrastructure:

Hotel section. Year-round five-star hotel: 24/7 reception, restaurants, lobby bar, room service, laundry.

SPA and wellness. A full-fledged SPA center: Turkish bath, sauna, massage rooms, fitness center, and relaxation areas.

Pools. Outdoor pools, a children's pool, and an indoor heated pool for the winter season are an important feature of a year-round resort complex.

Restaurants. Main restaurant with international and Turkish cuisine, à la carte restaurants, bars, and cafes.

Beach Club. Direct access to Incekum Beach, 900 meters away, plus a regular shuttle service.

Sports. Tennis court, basketball court, fitness center, jogging tracks throughout the grounds.

Concierge service. 24/7 reception and technical support for owners, transfer booking, and rental services.

Children's infrastructure. Kids' club, playgrounds, children's pool.

Bottom line: who should choose Gold City, and who should choose New Level Premium?

Scenario: "Ready-to-use holiday home for immediate rental"

Gold City is a good option. It's an operating resort, and you can rent out the property immediately after the deal is completed. Cons: the property has been in operation since 2008, so there's no guaranteed return.

New Level Premium is also suitable—construction is complete, and the property is practically ready for occupancy and commissioning. Apartments are delivered turnkey, in a complex where everything—from utilities to finishes and elevators—is new.

Scenario: "New building with guaranteed rent and permanent residence for a family"

New Level Premium is suitable. Transparent terms from the developer, guaranteed 10% per annum for 3 years, with the first year included. A year-round 5-star hotel makes the complex suitable for permanent residence. Incekum Beach is 900 meters away, and the surrounding pine forest in the protected area offers panoramic views that cannot be missed.

Scenario "Investor with a 5-10-Year Horizon"

The ideal option is New Level Premium. The guaranteed 10% rental yield is a contractual obligation of the developer, not a market forecast. After the guarantee period, the new property remains in a prime location with stable tourist demand.

Expert commentary:

As the developer of the New Level Premium project, we deliberately chose a location near the Blue Flag-certified Incekum Beach and a year-round 5-star hotel format with residential complexes—two solutions that transform the project into both a stable income source and a comfortable living environment. A 10% rental guarantee for three years is included in the contract. For families considering permanent residence in Turkey, the combination of luxurious infrastructure and a unique location creates conditions that a seasonal resort complex cannot offer.

Submit a request, and a New Level manager will prepare an up-to-date price list for you, calculate your installment plan, and answer your questions about TAPU, residence permits, and the terms of the guaranteed rental program.